Linkedin Advertising Ads on LinkedIn will help your business reach a strong professional audience. LinkedIn leaders are not only powerful, but they also have the purchasing power of the regular network crowd twice over.
A recent revision of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn toolbox for marketers. The company made the transition to objective-based ads, in addition to sharper targeting choices.
This guide will cover the various available ad formats, a step-by-step guide on how to advertise on LinkedIn, and an overview of best practices — with LinkedIn’s exclusive insights to Hootsuite that you won’t find elsewhere.
Supported Material
Supported ads are essentially promoted to articles on LinkedIn.
Direct Supported Content
The distinction between Direct Sponsored Content and Sponsored Content is that such advertisements will not appear on your feed for the LinkedIn website. But still they look like a daily LinkedIn post.
InMail: Sponsored
This ad format delivers targeted messages to inboxes that are part of LinkedIn. Those ads are more effective in driving conversions than emails, according to LinkedIn.
Text Anzeigen
LinkedIn text advertisements appear on the desktop in the right rail and top banner. They include a short headline, a blurb, and a small square image.
Also, appears in the right rail is LinkedIn Dynamic Advertising, which looks similar but for a major difference. With their profile picture, each ad will target its viewer in a specific way and address them by name.
Network LinkedIn Audience
LinkedIn Audience Network is a service that enables advertisers to target thousands of partner apps and websites with supported content to their desired audience. While designing your campaign, you can allow this feature to view your ad in more places outside of LinkedIn, too.
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