How To Use Colors In Video Marketing When you look at a bright night sky full of stars when green fields surround you or watch the sunset with the sky revealing a palette of many colors, what do you experience? It’s a joy for some, while for others, it’s calm. Imagine now that all three situations were to be visualized without any colors. Things immediately get a little boring, don’t they? Such daily examples are enough to highlight the importance of colors. Consider this quotation From Oscar Wilde, the Legendary Poet,
A major role in culture is played today by the media and marketing. This is now rendering colours even more crucial. For material, it sets the tone and mood, whether it’s an image or a video. Similarly, choosing the wrong colour, even though you have a clear message, will make your video unattractive.
So, mastering the process of choosing the right color for your content is crucial. The ability to select precise colors will improve your visual art, whether you are an artist, designer, online video maker, or photographer.
Color Theory Comprehension
The initial step is to grasp the basics of the theory of color. So What Is The Theory of Color? It is a guide to mixing colors that have existed, including the Renaissance and Baroque, in various periods. It is based on the Lightness, Hue, and Chroma Theory.
To build a mood or emotion, those elements come together. There are no hard rules, but in the definition that describes how the colors combine and their emotions, there are several basics.
The Wheel of Color
The First Circular Diagram of Colors was made by Sir Isaac Newton in 1666. Since then, in recognising hues, the color wheel has played a critical role. It is impressive to notice that, from designers, artists to elementary art students, color wheels are used by all.
Munsell created the Conventional Color System
The Typical Color Theory was first formulated by Albert H. Munsell. It has become more refined and accurate over the years. The theory of color divides colors into the following categories:
Main- There are three primary colors, red, yellow, and blue, according to Munsell. Since any other color can be extracted by combining them, they are called the primary colors, but the reverse is not possible.
Secondary-Create secondary colors for the trio of green, orange, and purple. These are obtained by the primary colors being combined.
Tertiary- You get the tertiary colors when you combine a primary color with a secondary color.
The Color Schemes for RGB and CMYK
RGB- As the name implies, red, green, and blue are the main colors. For handheld screens, computers, TVs, and other electronic displays, RGB is often used.
CMYK-Cyan, Magenta, Purple, and Black are the main colors here. For printing, CMYK is mostly used.
Explanations will follow Munsell’s Conventional Color Scheme in this article. Red, yellow, and blue are, thus, the main colors.
Schemes of Colors
When you make a video, choosing colors that visually appeal to your viewers is important. Now, you can rely on a color palette selector or an online pastel color guide. However, you need to learn the process of color schemes in order to get the best results.
It is advisable, as they can spoil the mood, to avoid oversaturated and bright colors. You will need to make sure the messages are clear and that they do not disappear into the background. You need a complete understanding of color schemes for all these things. Here are a few of the
Colors Complementary
Complementary colors are shades that are opposite to each other on the color wheel. Some of the common combinations are, for example, sky blue and orange, yellow and blue. Complementary shades fit well because, without being too messy, they contradict each other.
Similar Colours
These are the colors that each other is similar to. This is a harmonious combination that is well balanced and visually appealing. Blue, purple, and pink, or red, orange, and yellow, for example, are typical analog combinations.
Why Does Color Matter?
You try to sell your product while working on video marketing by either concentrating on the need or making viewers feel positive about your service. In the end, you’re trying to evoke emotions, and that’s where colors play a pivotal role.
It is proven, based on psychology, that colors affect emotions and energy. Warm colors like red and yellow represent strength, happiness, and sunshine, for instance.
While Red Depicts Evil and Yellow Portrays Illness in Other Parts of the World. Likewise, cool colors are thought to have a soothing effect on the senses. The Right They Represent. However, coldness, lack of feeling, and dullness are all blue.
So, knowing your audience and your geography is important. Pick the color accordingly, then. It is advisable to use cool colors in your background when making a video, and warm ones as your highlights.
Improving The Videos
Now, how do you use the insight into the theory of color to better your content? Such Tips Are Here:
A lot will depend on the type of video you choose to make for our color palette.
It’s important to consider whether or not the colors resonate with your audience. Note, it should be possible for your audience to grasp the story you want to tell.
Generally, select colors that are not too vivid and shiny if your focus is on marketing images. Without feeling awkward due to oversaturated colors, your viewer should be able to enjoy the material.
Always bear in mind that in making a convincing video, every detail plays an active role. You should complement your colour palette with your skin tone, your dress, and the lightning.
How to Think About Color in Video Marketing
Colors for Spring
It finally started to look like spring around Atlanta this week, and beautiful colors come with spring. We figured we would take this opportunity with all this life and energy in the air to talk about color in video marketing.
Many advertisers realize that color has a huge influence on buyers, but not everybody knows how color acts on our emotions.
Nature of Psychology of Color
You might consider suggesting a theme such as love or an object such as the rose if I asked you to explain what the color red symbolized or was associated with.
The color green could make trees, woods, and healthy eating illegal thoughts. In our language and culture, we use color and it is very well recognized that it can affect how we feel about content that is marketed to us through video and other types of advertising.
If you happen to create the content, if you want strong and coherent material, knowing how colors can be used to impact your audience is very important.
Many online articles will mention very particular color associations, such as peace and nature associated with green and warmth and affection associated with red, but the fact is that the interpretation of color is all about meaning. When you look at pictures of trees and plants, green can be viewed as peaceful and normal, but green-tinted lighting may actually make people look pale and sickly.
Similarly, red is not necessarily the color of passion. It can be a color of terror and agony as well. We decided to highlight the face of our actor with red lighting in the picture below from one of our advertising spots to support the tale that he is being stalked and hunted down. Instead of using only white light, it made the scene even more vivid using red light.
In Video Marketing, Color
Consumers make choices about goods within 90 seconds of their first encounter, with 62-90 percent of their evaluation focused solely on color, according to research done by Satyendra Singh at the University of Winnipeg.
Research conducted by Paul Bottomley and John Doyle of Cardiff Business School indicates that color in content and branding for video ads would be viewed by customers on the basis of ‘appropriateness.’
Do these colors resonate with what this product is looking for? ”. This query and interpretation is in relation to the brand’s overall aesthetic.
Depending on how short your video is, and also within the background of the overall picture that you are projecting, the colors you want to use for your content can be judged instantly, easily within 30 seconds.
It is important to consider and explore simple color associations provided as examples earlier, but should not be the only thing considered when making your choice.
Your brand name, logo, and typeface are other things to remember. These add together to build ‘visual equity’ or the value created by the customer from the look and feel of your brand, according to Bottomley and Doyle.
When considering color in video marketing, the real question you would always want to ask is clear whether or not the colors you are considering support the mood and feeling you want your audience to have when they see your product and think about your brand.
How Do Marketing Colors Affect People?
The sense of color and the psychology of colors can have a strong effect on the conduct and decision-making of people. Within a few seconds or minutes, people make subconscious decisions about an individual, environment, or product. In this initial impression, color plays in.
Brands and advertisers are not losing reality. They know the emotion is evoked by certain colors, tints, hues, and shades and they drive people to action. This effect is subtle as well as strong.
Brands can influence customers to purchase on impulse or prefer their product or service over a competitor’s, through their choice of color in logos, packaging, signs, and ads.
Think of your favorite brands and how they predominate in those shades. Are their logos, like Target or Netflix, bright red? Or are you a person who likes Nike’s black and white colors? You may like yellow, and you’re attracted to Best Buy or Subway.
The sole reason anyone buys a product may also be color. Research conducted by the Seoul International Color Expo secretariat has found that 93 percent of buyers rely on visual appearance. And when they make a purchase, nearly 85 percent say the color is a key reason!
Let’s look at the definition of color as it relates to ads, and the best colors to use. We will also assess the importance of colors and brand color instances.
Red is the color of fire and blood
Red is the color of fire and blood, so energy, battle, risk, strength, power, determination, passion, desire, and love are associated with it.
Red is a color that’s really emotionally intense. This boosts human metabolism, increases the rate of breathing, and increases blood pressure.
It has very high visibility, so stop signs, stoplights, and fire equipment are generally painted red for this reason. Red is used in heraldry to show bravery. It is a color that is present in many national flags.
Red adds to the foreground text and pictures. To allow people to make fast choices, use it as an accent color; it is a great color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites. Red is also used to elicit sexual emotions in advertisements (red hair, red lipstick, red-light districts, ‘Lady in Red’, etc).
This color is often widely associated with fire, so when advertising energy drinks, toys, vehicles, sports-related products, and high physical activity, you can use it.
Joy, sexuality, passion, sensitivity, and love are depicted in light red.
Romance, love, and friendship are signified by pink. Feminine characteristics and passiveness are denoted.
Vigor, willpower, anger, anger, leadership, bravery, longing, malice, and wrath are associated with dark red.
Brown implies consistency and denotes masculine features.
With harvest and dropping, reddish-brown is associated.
The Orange
Orange blends red’s passion and yellow’s satisfaction. Joy, sunshine and the tropics are synonymous with it. Enthusiasm, fascination, happiness, imagination, commitment, attraction, achievement, encouragement, and stimulation are expressed by Orange.
Orange is a very hot color for the human eye because it gives the impression of fire. However, orange is not as violent as red. Orange improves the supply of oxygen to the brain, provides a tonic effect, and activates mental activity. Among young people, it is widely embraced. Orange is synonymous with nutritious food as a citrus color and encourages appetite. Orange is the fall and harvest hue. The orange is a symbol of power and resilience in heraldry.
Orange has very high visibility, so you can use it to draw publicity and to highlight the design’s most critical elements. For the promotion of food products and toys, Orange is very effective.
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