Case Studies Although Facebook is one of the old social media networks, it is still a thriving platform for businesses that want to raise awareness about the brand.
For more than 2.38 billion active monthly users, you can use the site to spread the word about your company in a number of ways — from images or videos to paid ads.
Because Facebook offers so many marketing options and opportunities, it can be difficult to tell which strategy is actually best for your brand.
When you’re not sure where to start, you can read case studies to learn about approaches that have been used in the past by marketing pros and similar businesses.
A case study will also go into the marketing challenge of a brand, priorities, key aspects of a campaign and its outcomes. This offers you a real-life snapshot into what led a Facebook marketing team to attain success. Case studies will also help you prevent or overcome can obstacles faced by other businesses while implementing a new strategy for Facebook.
The jewelry company Pandora aimed to raise brand awareness on the German market during the 2017 holiday season. They also wanted to see if video advertising could work in the same way as other Facebook ad formats.
Together with Facebook, they began this project to adapt a popular TV commercial for the web. Check out the original ad here:
Case Studies The commercial was trimmed down to a 15-second clip that shows a woman getting her partner’s Pandora necklace. To smartphone devices, it was also cropped into a square format. Pandora then launched the ad aimed at German viewers aged 18-50. It appeared in news feeds, and as a video ad in-stream.
Results: The video campaign lifted brand emotions during the holiday season, with a 10-point increase in favourability, according to the case report. Although Pandora or the case study didn’t disclose how they calculated their favorability ranking, they mention that because of the commercial, the raise means more customers preferred Pandora than other jewelers.
The campaign also generated ROI with a 61 percent boost in sales and an rise of 42 percent in new customers, financially.