Healthcare Marketing in India I have been working on a doctor’s website in Ghatkopar West for the past few days. The website initially created by someone else, but I didn’t find it satisfactory. When I suggested changing the website, they asked me why it needs to changed. I explained to them that the website was built in Laravel without a dynamic panel. If they want to make any changes, they would need a developer because everything done through code. However, the website I will create for them will be in WordPress with an admin panel, allowing them to easily change content whenever they want. Additionally, the existing website lacks blogs, new photographs, contact numbers, and an address. After explaining all these points, they agreed to change the website.
Start a New Work for Doctor website
After that, I began the work by taking a complete backup of the old website. Once the backup was secured, I proceeded to delete the old website. Following this, I performed a WordPress installation. For selecting the theme, I browsed through various themes online and provided them with links to review. They discussed the options with their friends and finally made a selection.
I am created a website: https://aestheticart.in/
Plastic surgery website design
Then I searched for “best Plastic surgery in Mumbai” or “best plastic surgeon in India” and visited their websites to see what they have created and how they have advertised. I understood their format, such as why treatment should be done, who can be the right candidate, side effects, and how treatments are performed. Then, I started reading about each surgery and began to understand what to write and how to write it.
Benefits of Digital Marketing in Indian Healthcare
In healthcare, it is essential to educate people about various diseases, illnesses, treatments, and surgeries so that a large number of people who are unaware can gain health knowledge. Which medium will be the best for this?
- Through writing blogs on websites.
- Through YouTube channels.
- Through posts on Instagram and Facebook.
- Significant information is also available through PDF books.
Healthcare industry market size in India
The Indian healthcare industry reached over $370 billion in 2022 and is expected to exceed $610 billion by 2026. This market is set to double because, in the next 10 years, India will have the most significant age group above 45. Therefore, people over 45 will face health issues.