Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this,
Before we go into detailed Facebook marketing strategies, let’s answer the first question-is your audience even on Facebook?
The answer is, maybe.
Pew Research Center’s new data shows that each age uses at least one social network platform, with higher percentages among younger users.
Plus, both men and women make about equal use of social media.
And Facebook dominates the list when it comes to which network people use. 68% of Americans used Facebook in January 2018, with Instagram in distant second position at 35%.
Facebook Pages is the first and most obvious mark marketing tool for Facebook. Like a personal profile, a page is the hub of your brand’s information, whether it’s a company, product , service or even an expert or celebrity.
Users can “like” a page and “follow” it, meaning they will receive updates from that page automatically in their news feed.
But to see the posts every time they ‘re added, you need to click first on the link to show posts. Otherwise, you probably won’t see the updates because Facebook wants Pages to boost (pay) posts for more visibility and reach.
Brands. Brands. Food, electronics, home goods, restaurants — nearly any form of the brand can be promoted via Facebook, transforming passive consumers into active fans who track news of promotions and innovations and share with their own mates.
Local Companies. If a business is family-owned, or a larger company’s franchise, you can use a Facebook page to turn a small customer base into a fan base that visits your store more frequently.
Personality. Musicians, actors, writers, syndicated columnists — anyone who makes their money by being popular on Facebook needs to be popular to as many people as they can.
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