YouTube marketing 101 - KBC ALL MEDIA

YouTube marketing 101 Best practices and video ideas YouTube is no longer merely a website for passing the time. According to research, approximately 500 hours of video content is posted to YouTube every minute. So, what better approach to expand your business than through YouTube marketing?

First, what exactly is YouTube marketing? It essentially comprises making films to market a business or product in order to gain more attention online. YouTube, the world’s second most-visited website behind Google, enables businesses to cultivate a personal relationship with customers, raise brand awareness, generate cash through YouTube advertising, and improve sales.

What are the benefits of YouTube marketing?
How do you come up with video content ideas for YouTube?
What YouTube promotion tools and strategies can you use?
How do you get more views and subscribers for your YouTube channel?

How to get more views and subscribers on YouTube

1. Know your target audience.

Before developing videos for your YouTube channel, consider your potential clients. Age, gender, wealth, geography, hobbies, and audience behaviour are all important considerations. What subjects do they want to learn about? What videos do they like to watch? Define your audience, then modify your content to meet their needs.

2. Add personality to your YouTube channel.

Audiences want to discover what distinguishes your company. Explain what kind of product or service you provide on your channel’s “About” tab. Keep your description brief and include links to your company’s e-mail and social media profiles.

Design tip: Add an easily identifiable logo, a channel art banner that defines your business, and a trailer movie that draws visitors in to your YouTube channel. Choose from Canva’s library of free video templates to keep your branding consistent across the board, whether you’re launching a travel vlog or showcasing your expertise.

3. Customize your video thumbnail.

Captivate your audience’s attention with a scroll-stopping thumbnail that they can’t ignore. Choose bright colours and wide fonts that are easy to read on mobile. When possible, incorporate human faces in your images, as these tend to garner the most attention. Remember that the thumbnail is your first chance to make a good first impression, therefore it should match your branding as well.

4. Deliver authentic and valuable content.

Remember what we stated before about knowing your target audience? The greatest way to increase your YouTube subscribers is to create new, engaging, and fascinating videos that your audience will enjoy. Find your specialty and concentrate on what makes your company unique. Tell a story to explain your product or service. Maintain your brand integrity, and you’ll be astonished at how many people respect what you have to say.

5. Polish your video intro.

It just takes a few seconds to set the tone for your video. With a bright YouTube intro that establishes your brand’s look, you can stand out in a crowded market.

6. Categorize your videos into playlists.

Make playlists of relevant videos so that visitors can find what they’re looking for. Take note of how Insider divides their behind-the-scenes films and explanation series:

7. Learn from your competitors.

Dive into the most popular YouTube channels and look for strategies that you can integrate into your content. What are their most successful videos? How often do they post new material? Are they doing anything remarkable in their video editing, design, or animation that might also benefit your brand?

8. Experiment with YouTube Shorts.

Attention spans are fleeting, which is why easy-to-digest video clips within 60 seconds perform well. Get creative with YouTube Shorts, the platform’s answer to TikTok. Tease the content for your long-form videos or create binge-able reels that bring out your comedic side.

9. Collaborate with content creators and influencers.

Working with a prominent YouTuber can offer your videos a boost in numbers, much like two musicians working on a beautiful song together. Inviting guests to appear in your films is an ingenious approach to presenting oneself to a larger audience—a passionate fanbase that has yet to find your material.

Consider the amazing cooperation between Malaysian comedian Nigel Ng and former BBC presenter Hersha Patel, who created the viral egg fried rice recipe. It was not only amusing to see, but the video has over 17 million views and counting.

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