brand new name ब्रँड म्हणजे काय?
ब्रँड याचा अर्थ व्यक्ती किंवा सेवा यांना स्वतंत्र व्यक्तिमत्व मिळवून देण्याची प्रकिया
अर्थातच Design आणि वस्तूच्या वर्णनातील सातत्य यामुळे वस्तूची स्वतंत्र मुद्रा निर्माण होते, व स्पर्धात्मक परिस्थितीत स्वतंत्र वैशिष्ट्यामुळे वेगळेपण जाणवते.
ब्रँडचे आणखी एक वैशिष्ट्य म्हणजे ग्राहकाची भावनिक गुंतवणूक होते.
कोणत्याही परिस्थितीत जाहिरात मंद व कंटाळवाणी होता कामा नये.
ब्रँड सातत्याने लोकांच्या डोळ्यापुढे असला पाहिजे.
किरण चाबुकस्वार
brand new name Many people wrongly assume that a label is a tag, a slogan, or a visual identification. These are merely symbols which remind us what a brand stands for. A mark differentiates goods first and foremost. In fact, the word “name” comes from how ranchers and cattlemen might tell their livestock by the mark burned into the hide of the animal, apart from someone else’s.
Before brands, there was nothing you could tell apart, particularly in the centuries before mass production. Brands became how Mary’s pies, Ted’s hats and Bill’s horseshoes would be asked for by local shoppers.
Brands also form our product and experience perceptions, now. What do you expect when you think of an Apple, Mercedes Benz, Nike or Coca-Cola product? Brands are influenced not only by what advertisers say about their goods but also by what social media tells each other. The history with a company most significantly forms the perceptions. One good or bad experience is stronger than thousands of ads.
And there is no such thing as a “mark” in a very real sense but only the belief that each of us brings with us for every given advertised product. It is the brand promise that often creates differentiation in an era when many products are virtually indistinguishable.
What people think about a certain product/service/company when asked to explain it.
You ‘re sharing your brand image of your best friend when you describe your best friend with the words happy, compassionate, always there when you need him, and have a great soprano voice.