EMAIL IS Best for other Marketing is the use of email to promote your business. It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!
Some people think email is outdated, but they couldn’t be more wrong. An email has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before.
Email can be used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running.
Advantages of Email Marketing
- 94% of Internet users use email.
- it’s incredibly easy to track your ROI.
- Everything is trackable with the use of marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.
- Email also works in conjunction with a remarketing campaign! You can use emails to send cart reminders to your remarketing audience. These emails can even be personalized with specific products from your online store
List of the 10 best email marketing services for small business that should make your decision a lot easier
- Sendinblue
- getresponse
- Convertkit
- Mailchimp
- Drip
- Aweber
- Keap
10 Best, Free Business Email Service Providers
- Gmail – Best Free Email Service Provider. …
- Outlook.com – Another Top, Free Email Provider. …
- iCloud Mail – Popular Email Service Provider for Apple Users. …
- 4. Yahoo! Mail – Professional, Free Email Service Provider. …
- AOL Mail – Free Email Service With Unlimited Storage
Both Gmail and Outlook are powerful platforms. Gmail is cheaper, and if you’re choosing which office suite platform to use, that’s a huge consideration. But barring the aesthetics, you’ll get more bang for your buck if you choose Outlook. You can even use Outlook to work offline.
Sendinblue You want to save your time
But you want the campaign to get your email out quickly. Why reinvent the wheel? It’s a whole lot easier to use a ready-made email template than to design and create an email from scratch.
Everything you need to do with a prototype is to change the content and branding elements to fit your brand together. What’s more, you’ll have peace of mind with a sensitive email design ensuring that the email will render correctly across various screen sizes.
Sendinblue (60+ responsive email templates) EMAIL IS Best for other Marketing
You will get full access to our design gallery and email editing software when you create a free account with Sendinblue. Choose from 60 + email templates that are beautifully crafted and completely sensitive.
On our email marketing site, you will also have access to a variety of features including email signup forms, advanced reporting, and unrestricted contact storage. Test-drive the free plan for Sendinblue, and send at zero cost up to 300 emails / day.
So, how are those free models working?
With Sendinblue, you have two options when it comes to creating email campaigns using ready-made templates:
Active Developer of Email Design
Users of Sendinblue have access to our email templates library through our responsive design tool drag and drop. This makes the production of well-designed emails with no technological or design expertise super simple.
All you have to do is pick a template containing over 60 templates from our catalog. Drag the elements simply to rearrange them, or add new elements. You can then edit them directly in the application, without needing any HTML or CSS knowledge.
Stripo (Email templates of 300 + HTML)
Stripo offers access to a large set of cool free templates for HTML emails. For its drag and drop prototype builder, no coding skills are needed. Features such as CSS-animated keys, picture rollover effects, and other interactive features can also be played with.
If you build your email with Stripo you will need to export it for sending to your ESP (Email Service Provider). This is super simple if you are a Sendinblue customer thanks to Stripo ‘s integration with Sendinblue. Free plan Stripo makes 4 exports to ESPs per month.
Personalization of e-mails
Build a more meaningful response by tailoring your emails to complex content unique to and email recipient.
Customize your email content with everything from adding the name of your contact to your email text, right through to using contact database attributes to create rules for displaying entire message sections conditionally. For example, if you know the favorite colors of your contacts, by using this information in the conditional display, you can show different product images with the right color!
More subscriber engagement and conversions.
Personalization of the email and dynamic content in Sendinblue is super easy to set up. Using the intuitive interface, the Drag & Drop Editor lets you add contact information directly to your message text and use conditions to view content blocks.
Dynamic content lets you demonstrate that you know your contacts. People nowadays get so many emails, so personalising your email is the only way you can stand out and create more genuine interactions! The more important and customised emails you produce, the more likely people are to convert.
Contact Segmentation, Visit Now
Make your emails more important by using a personalised message to reach smaller groups of contacts.
More effectively handle your marketing campaigns and expand your scope! Sendinblue simplifies the segmentation of contacts when sending an email campaign.
This can be rendered even more effective by marketing automation, allowing you to automatically sort users into contact lists and change those attributes in your database when they do something on your website or in your emails. Use these segments in ads or retargeting campaigns on Facebook as you continue to build your relationship by email to get even more benefit!
Let the contact information work for you. EMAIL IS Best for other Marketing
Sendinblue is planned for efficient segmentation! You can store as much contact information as you want with unlimited space for contacts and attributes without worrying about paying more or reaching a limit. Then you can use these attributes to segment campaigns or view content in your messages conditionally according to your contact information:
Send optimisation of time
For each of your contacts with our machine-learning driven “Send at the Best Time” feature, send your email campaign at the perfect time.
With the aid of our “Submit at Best Time” algorithm, take the stress out of scheduling your next email campaign. We use a machine learning model that analyses anonymized activity from previous campaigns along with aggregated profiling information to automatically predict the sending time over the course of 24 hours with the highest probability of interaction for every touch.
After you’ve built your email marketing plan, you can choose to schedule it for a specific time and day, or you can choose our “Send in the best time” function, which takes up to 24 hours after you choose it to automatically optimise the sending time for each message. Only click on the button, and the algorithm driven by machine learning does the rest.
Best Offer
Your email marketing plan for e-commerce is a core part of your business. It will help you accomplish a variety of items, like staying in touch with your loyal customers, updating them on updates about their order, and creating further sales.
Email is still one of the most effective marketing strategies out there, but for ecommerce companies who need to frequently notify their customers about delivery information, order confirmations, and other transactional data, it is doubly critical.
It’s the glue that holds together your company, creating an enjoyable customer experience and building confidence with your buyers.
An email strategy for e-commerce is somewhat different from a regular email strategy, because not only do you have the standard promotional emails, but you also have your transactional emails – stuff like order confirmations, delivery updates and payment receipts.
Promotional emails are used to let subscribers know about sales, share and generally stay in touch with the new product lines. Neither form of email is more relevant than the other; instead, they can work together to create a solid strategy that will both cultivate revenue and satisfy customer requirements.